HAULIDAY GIFT GUIDE CAMPAIGN
In 2020, the holiday season was especially challenging in the midst of a global pandemic with many friends and families separated by a distance that would typically be solved by air travel. As campaign leads, my Copywriter and I developed a concept rooted in the idea of nostalgic road trips to escape the crowded terminals and return to nature with pitstops in the wild. Go ahead and take the long haul home.
We worked with Ceremony, our retail agency partner, to develop a series of vintage-inspired dioramas centered around several gift guide personas we were focused on. We played with stop-motion as well to give the campaign some additional interest. By far one of our strongest, most cohesive looks for a holiday campaign with YETI. Below are some samples of that work.
Stop Motion Hero for Gift Guide Custom Landing Pages
Photography by: Jeremy Koreski
Campaign Primary lockup concepts.
Homepage Hero Comp
Gift Guide themed Car Air Fresheners/Ornaments tied to specific curated Spotify Playlists. Design Courtesy of: Melissa Ramos
Social Story Concept for Playlist Launch
Campaign Email
Static asset example.